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Talk: Dutch Creativity Festival 2019

  • The Student Hotel 129 Wibautstraat 1091 GL Amsterdam Netherlands (map)

Event Description

September 20-21 2019. An explosion of cutting edge creativity.

For two days ADCN is turning The Student Hotel Amsterdam City into a playground for inquisitive minds with an eclectic program of innovative labs, inspirational masterclasses and intimate bedroom sessions with the people setting the agenda in 2019 and beyond.


Andrew Spitz will be giving a talk on Designing Smartians. Consumerism is currently at an all-time high. As a product design and development studio, we get great satisfaction in searching for meaningful solutions to everyday problems, and we wanted to find an innovative way to address the issue of people discarding perfectly functional products in favour of the new. So we developed Smartians to help tackle this mindset. In this talk, Andrew will share what happened behind-the-scenes during the design and development process of Smartians.